It seems that 2015 is going to be well-known as a year where the digital advertising industry finally got its act together when it comes to fighting non-human traffic. There have already been several announcements concerning new software, new ad platforms, new ‘blacklists’ and many other efforts made by a variety of companies that are trying to put the ‘bad players’ in digital advertising on the defensive for once.
Two major companies, Videology and White Ops, have just announced that they will be partnering to combat bots and other non-human activity that takes place related to online video. These two companies have been working together since early last year to fight global ad fraud, but this announcement is helping to take their efforts to the next level.
According to the press release, “The partnership between Videology and White Ops equips the Videology platform with the most robust real-time bot and non-human activity detection and prevention solution in the market today, protecting digital advertising stakeholders from cyber threats so they can focus on their audience.”
The new technology from White Ops will help to identify bots earlier than before, even the very first time they appear. This detection will take place at the impression level, which allows it to stop fraud on each ad display rather than blocking entire URLs. Other anti-fraud measures are often too broad, blocking domains and cookies in some cases.
Scott Ferber, the Chairman and CEO of Videology said, “Bot traffic is a major concern of our clients, and rightfully so. But access to inventory is also key when it comes to video advertising. White Ops is uniquely equipped to combat bot traffic in today’s marketplace, and through our deep integration, our clients can leverage Videology’s proven ability to solve for portfolio-level objectives, without making trade-offs on media quality.”
Original Source: http://performinsider.com/
